Frequently Asked Questions about Our Eco-friendly Products & Practices

Isn't organic cotton clothing more expensive and therefore unaffordable for some?

Not at all! While we are not trying to be #1 when you google 'cheap'; our tees start around an affordable $12. A great value, especially if you consider that our good quality makes it look better and last longer. We aim to build a trusted brand name rather than an exclusive designer label with a padded price-tag. In fact, as per fair trade criteria, a more significant percentage of your dollar goes to workers' wages. We offer it with pride, so you can wear it with pride- and make a real statement with your choice. Remember, just by buying one organic cotton tee you can have the satisfaction of knowing that you saved 4 oz. of dangerous, concentrated pesticides from entering our environment.

I understand the benefits of organic food - but why should I buy organic clothing?

Environmental changes affect each one of us. Organic farming could be a powerful ally in the race against global warming, not only as it consumes fewer resources to start, it is actually a powerful natural tool for carbon sequestering. Conversely, on a small planet, we are all affected to some extent by the production and application of pesticides and poisons! You are closer than you think to the farms, chemical factories and waste treatment facilities that handle toxic chemicals used on your tee-shirt. By spending on organic products, you are using your consumer power wisely and adding your voice to the environmental movement. On a purely personal level, even if you don't suffer from chemical allergies and sensitivities, you will most definitely feel better wearing pure, organic cotton against your skin.

Is 'green' or 'natural' cotton the same as organic cotton?

In the US, 'green' cotton usually refers to cotton that is not bleached, dyed or chemically treated during processing. However, it is grown conventionally, and falls short of organic. Unlike the use of the word 'organic' in labeling, neither of these terms are regulated or certified, so they may not always have a consistent meaning.

What are other environmentally friendly alternaties for clothing and fibers?

Natural and recycled fabrics using low-impact processing contribute to healthy eco-systems. Here are some other options to consider if you care about the environment (and already own several of our 100% organic cotton tees!). Hemp is a very durable fiber, and usually grows without the use of pesticides, herbicides or chemical fertilizers. Hemp cultivation does not exhaust, but rather continuously fertilizes the soil by shedding its leaves throughout its growing period, returning nutrients to the soil. It is also naturally UV resistant and highly breathable. Hemp paper also provides a wonderful alternative to tree produced paper. Some hemp clothing can be rough- so try it on first. Lyocell or TencelTM and ModalTM are both eco-friendly rayon fabrics. 100% biodegradable, durable and easy care, they are made from cellulose extracted from trees using a non-toxic, chemical-free process. TencelTM easily replicates the look of silk or suede and ModalTM has properties similar to cotton. Linen is a fiber derived from the stem of the flax plant. It is hand-washable and comfortable in warm weather as it wicks moisture away from the body. EcoSpunĀ® is a fiber derived from the stem of the flax plant. It is hand-washable and comfortable in warm weather as it wicks moisture away from the body.

What's wrong with synthetic clothing?

As you are aware, all synthetic fabrics are manufactured from petroleum derivatives. Though generally cheap due to artificially maintained low petroleum prices, the actual cost of acquiring, transporting refining and manufacturing fabrics is seldom assessed. If you consider the amount of pollution, water and energy it involves, manufacturing synthetics will continue to place a great burden on our well-being and the environment at least until clean energy sources are used for production. Clothing made of polyester and acrylic may give off toxic vapors, especially when new. They tend to emit static electricity and trap perspiration and also contain chemicals that can be breathed in or absorbed through the skin. While you will certainly feel better wearing natural fabric next to your skin, consider outer-wear from recycled plastics like Eco Fleece.

With labor-intensive farming techniques, won't organic farming remain a more expensive alternative?

Organic farming appears less lucrative, only because the long-term damage of conventional farming is not quantified or taken into account. For instance, the millions spent to treat toxic residues can be saved if the problem wasn't created in the first place. Unfortunately, organic cotton gets little support from markets and financial institutions because it is considered more expensive. Over time, however, organic farms are more productive as the soil in is richer and more resistant to disease while the other is stressed and sterile due to chemical applications. The difference in cost may remain, however, as organic producers have to pay for third-party certification whereas conventional farms often get subsidized chemicals and pesticides which off-sets costs. In conclusion, we may end up paying more for organic products, but the pay-back is tremendous: better health for people, the planet and all her creatures.