Industry Articles

2018 Promotional Apparel Preview

Sometimes, style trends can be baffling. One day, some icon or celebrity dons a strange or trenddefying outfit, and the next day everybody and their mother's got to have it. While it's true that styles come and go, this doesn't mean that many trends are built to last. For 2018, we look to the styles that will continue to endure and how suppliers are ensuring they stay up-to-date and popular among...

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Decorate the Halls: The Ultimate Holiday Gift Guide for Custom Branded Items!

Frost collects on the office windowpane, there's holly hung in the hallway, and your co-workers have graced the space with some awful looking seasonal sweaters. That's right; your employees are slowly slipping into the holiday season mode! As a business owner, you may be thinking to yourself, "How should I congratulate my employees for the incredible year we've had?" If you're unsure of what the greatest corporate branded holiday gifts for clients and employees are, have no fear; the Quality Logo Products "Holiday Gift Guide" is here!...

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4 Surprising Drinkware Facts You May Not KNow

Water is the most abundant substance on earth and one of the most important pieces of our survival. Everybody already knows that you drink your water, coffee or soda every day, and probably from your favorite piece of drinkware...

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2010 ASI Impression Study Exectuive Summary

Global Advertising Specialties Impressnions Study Summary: A cost analysis of promotional products vs. other advertising media...

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Big Picture Sustainability

There has been much debate in the apparel screen - printing world regarding the eco-friendliness of the water based vs. plastisol printing processes...

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Childrenswear Grows Up

Many apparel manufacturers have found that childrenswear styles have started to mirror apparel intended for adults. Even so, that doesn't mean these tot-or tween-sized options are devoid of stylish, fashionable features...

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Pantone Color of the Year 2016 - Rose Quartz and Serenity

A softer take on color for 2016: For the first time, the blending of two shades Rose Quartz and Serenity are chosen as the PANTONE Color of the Year. As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace...

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Think Beyond Pink

Most apparel decorators operate in a default unisex or male-dominated mindset, and find plenty of business doing so. However, because about half of the population is female, it is easy to make a case for increased marketing efforts targeted at this demographic. The most successful companies realize women purchase apparel and products differently than men. Some extra thought into what will truly complement your female customer geas a long way where profits are concerned...

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How Much Do You Love That Shirt?

You guys know that I love T-shirts. I couldn't write about them as much as I do if I didn't. And I know that you guys love T-shirts, too. You wouldn't be as good at your jobs as you are if you didn't. But how much does your end-user love your T-shirt? That's the make-or-break question of a successful promotion. (After all, if end-users love it, they'll want to wear it all the time. And more wears means more impressions.)...

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13 Green Promotions to Celebrate Earth Day

While it's been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you're anything like us, you love the opportunity to give back to Mother Earth...

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2 Cross-promotion ideas for Spring

Louis Vuitton and BMW have collaborated to create eco-friendly luggage to be packaged with purchases of hybrid BMW vehicles. This fashion and automotive market promotion got me thinking about other potential cross-market promotions, particularly for warm weather in spring and summer 2014. (Just try to avoid a Goldman Sachs scandal.)...

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8 'Gilmore Girls' - Inspired Promotions Perfect for Fall

With fall just weeks away, I've been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the "Gilmore Girls" revival...

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The 9 Best Promotional Products from San Diego Comic - Con 2016

With all this 2016 election hullabaloo, we've been focusing a lot of attention on the Democratic and Republican National Conventions's merchandise. And while that's definitely important, there's another convention that pulled out all the stops for its merchandise...

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Using Gifts and Giveaways to Promote Wellness

The Rising Trend in Personal Care

Good marketing, and the products or services being promoted, seek to identify and fill a void within the consumer's present life. For millions of individuals, that void often centers around wellness and personal care. An overlooked yet deadly serious element of daily life, self-care is an activity or habit that benefits the individual's physical, mental or emotional health...

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The Power of Unisex Uniforms

Recently, the Navy has used uniforms as a springboard to demonstrate its equal treatment of both men and women. According to Military.com, these gender-neutral uniform changes came as a direct result of orders from Secretary Ray Mabus....

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Win Saint Patrick's Day with THese Awesome Promos

With March making its debut next week, St. Patrick's Day is right around the corner. I get extra excited about St. Patrick's Day because it's a chance to bore people with my stories about spending a semester in Ireland...

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