Industry Articles

2016 Branded Merchandise Study Executive Overview

Global Advertising Specialties Impressions Study Summary: A cost analysis of promotional products versus other advertising media for 2016...

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PANTONE Color of the Year for 2017

Pantone, an X-Rite company and authority on color, recently announced PANTONE 15-0343 Greenery as its Color of the Year for 2017. The bright yellow-green shade evokes new beginnings and the lush foliage of the outdoors...

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Bella + Canvas Debuts Black Heather

Bella + Canvas, Los Angeles, has launched a new fabric that combines the industry's top-selling color(black) with its fastest-growing fabrication(heather). The fabric first launched last November in the company's style 3001 unisex jersey crew. The full collection...

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2010 ASI Impression Study Exectuive Summary

Global Advertising Specialties Impressions Study Summary: A cost analysis of promotional products vs. other advertising media for 2010...

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Big Picture Sustainability

There has been much debate in the apparel screen - printing world regarding the eco-friendliness of the water based vs. plastisol printing processes...

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Childrenswear Grows Up

Many apparel manufacturers have found that childrenswear styles have started to mirror apparel intended for adults. Even so, that doesn't mean these tot-or tween-sized options are devoid of stylish, fashionable features...

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Think Beyond Pink

Most apparel decorators operate in a default unisex or male-dominated mindset, and find plenty of business doing so. However, because about half of the population is female, it is easy to make a case for increased marketing efforts targeted at this demographic. The most successful companies realize women purchase apparel and products differently than men. Some extra thought into what will truly complement your female customer geas a long way where profits are concerned...

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